About Us > Overview


In 1961, William Ducker saw a need in business-to-business industries for thorough, objective and strategic market information to serve as the foundation for management decisions.  Recognizing this need, he founded Ducker Worldwide, which is today recognized as a true pioneer in the business-to-business market research industry.

Mr. Ducker established six core values that continue to serve as the tenets of Ducker’s strategy consulting and market research practice:

  • Our ultimate client is our clients' shareholders
  • Scientific curiosity is an inherent attribute of our project teams
  • Our professionals exercise critical thinking at all stages of client engagements
  • Uncompromising quality is the bedrock of our service offering
  • Exceptional service is paramount to building loyal customers
  • Ducker’s professionals are our key asset which we support, develop and grow

Embracing these values, Ducker’s project teams work closely with clients to explore market opportunities, define paths for success and build bold strategies necessary to create value in complex, global markets.

Ducker is proud of its long standing client relationships; many have been with the firm since it was founded.  On-going client partnerships exemplify the value Ducker brings to strategic decision making and the value clients create through applying Ducker’s research, strategy and transaction advisory principles.

Who We Are

For over 50 years, Ducker has empowered clients to make confident and timely decisions to advance growth in dynamic, global and often complex markets.  Ducker is driven to achieve its clients’ most ambitious growth goals through:

Custom Market Intelligence

Ducker is renowned for its ability to gather unique market, customer and competitive insights when others cannot. Leveraging its industry expertise and comprehensive research capabilities, Ducker collaborates with clients to develop sound strategies to win in existing and new markets.

Strategic Consulting

Ducker’s strategy planning services leverage a dynamic fact-base and advanced business analytics to support clients' strategic decision-making.  As each engagement is customized to meet client-specific needs, Ducker ensures that our client teams receive solid facts, rigorous analytics and are armed with actionable plans leading to successful execution and sustainable business success.

Transaction Advisory Services

A natural extension of its consulting and research practice is transaction advisory services.  Ducker’s expert advisors assist clients with searching and researching acquisition targets as well as providing transaction support.

What To Expect When Working With Ducker

Ducker’s fully-engaged principals and diverse team of global talent provide clients exclusive and proprietary access to global industry insights and thought leaders.

When working with Ducker, clients will experience an entrepreneurial atmosphere, collaborating with dedicated researchers, strategists and industry thought leaders.  With more than 150 years of combined industry experience, Ducker’s experts continue to enrich their knowledge of technology developments and market trends.  The team understands client products, markets and industries, and will leverage this knowledge to launch a fact-finding mission to enhance its consulting services. When collaborating with Ducker clients receive:

  • Fact-based strategy
  • Organizational alignment
  • Optimal channel strategy
  • Definition of competitive advantages
  • New product and technology assessment
  • Enhanced awareness of customer buying behavior
  • Assessment of brand health
  • Key marketing communication message content

Who We Work With

Ducker’s clients’ needs for market research, strategy consulting and transaction advisory originate within several levels of the organization and throughout many sectors. Ducker serves both public and private companies including:

  • Corporate
  • Government
  • Industry associations/groups
  • Investment banks
  • Private equities
  • Small businesses

Ducker collaborates with multiple job functions within client organizations, including: Executive leadership, business development, strategic planning, new product/service development, business marketing, customer and business insights.

Ducker serves clients in a multitude of global industries including:

  • Aerospace
  • Chemicals
  • Construction
  • Energy
  • Healthcare
  • Industrial
  • Materials
  • Transportation

With five decades of experience in these industries, Ducker is a worldwide leader in custom market research, strategic consulting and transaction advisory.

Local Insight with Global Reach

Ducker Worldwide has five international offices with additional personnel and affiliates located throughout the world. Its language speaking capabilities include:

  • Arabic
  • Bahasa
  • Bulgarian
  • Cantonese
  • Catalan
  • Czech
  • Danish
  • Dutch
  • English
  • Finnish
  • French
  • German
  • Greek
  • Hindi
  • Hungarian
  • Italian
  • Japanese
  • Kannada
  • Korean
  • Mandarin
  • Norwegian
  • Polish
  • Portuguese
  • Romanian
  • Russian
  • Spanish
  • Swedish
  • Tamil
  • Telugu
  • Thai
  • Turkish
  • Vietnamese

Ducker believes a thorough understanding of local and regional cultures and the employment of native speaking professionals are critical to successfully serving our global and multi-national clients. In essence, we have the local market knowledge and capabilities necessary to research global industries and build global enterprise strategies.